INSURANCE PERFORMANCE : AJB Bumiputera Palembang premi drill Rp 441 billion - PALEMBANG: AJB Bumiputera 1912 Office of Palembang optimistic able to earned the insurance premi by the end of this year amounted to Rp441 billion investment by relying on insurance products and unit-linked education.
Product is considered the more attractive markets in South Sumatra, Lampung, Bengkulu, and the Pacific Islands.
At least approximately 2,900 marketers in 30 branches under the coordination of the Regional Office of Palembang to pursue those targets.
Head of Regional Office AJB Bumiputera 1912 Palembang Syahril Sharif says it is confident it can achieve the target due to the performance evaluation of the first half of this year has reached the target of 50% of the premium of Rp 441 billion.
"We continue to push products and unit-linked scholarships considerable market potential in our working area. Products scholarship mencapau even 70% of our total sales which comprises 14 insurance and investment products," he told Business in Palembang today.
As the flagship product, he added, scholarships products continue to be developed to target all of the economic divide products into two types aimed at the lower middle and middle layers above.
In this case, he said, the product scholarships smart partners to target prospective customers of the upper middle class and scholarship partners to lower middle layer.
Former Singapore Branch AJB Bumiputera said premium revenue growth had indeed been going on since the last few years, including last year's realization that grow quite tall compared to 2010, which reached Rp 311, 45 billion. (arh)
Judul: INSURANCE PERFORMANCE : AJB Bumiputera Palembang premi drill Rp 441 billion
Ditulis oleh Ira Yuniarti
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